Hear Mr. William O. Ojwang from WWF Kenya present the leading PES programme at Lake Naivasha in Kenya. The Naivasha programme is a market-based scheme resulting from voluntary conservation efforts, which works to balance poverty reduction with watershed conservation. The main ecosystem service within the programme is improved water quality, which has great importance to the operations of local flower companies and hotels attracting tourists to the lake. These flower firms and hotels are able to financially incentivise more conservation agriculture practice upstream of the lake by more directed support to stakeholders such as small scale farmers. Hear William give an overview of progress, the lessons learnt, and also what is planned next.... Any questions or clarifications to ask William? Is this a model that you would like to implement in your own catchment, and would like some support with? Do you have any advice or connections to offer William and his team? Please comment below....